West Salem, WI – LaCrosse Speedway is proud to announce the opening of its brand‑new box office, a major fan‑experience upgrade designed to improve convenience, efficiency, and accessibility for guests throughout the racing season.

The new structure replaces the long‑serving original box office, originally built in 1981, and reflects the Speedway’s ongoing commitment to facility improvements and customer service. Featuring expanded service windows, wider gates, wider walkways, and a layout built for high‑traffic race days, the new box office will welcome fans for the first time during the 2026 Budweiser Season Opener on Saturday, May 16th.

“This project has been in the works for a long time, and we’re excited to finally open the doors,” said Audrey Nolte, Box Office Manager. “The new box office is faster, more efficient, and built with our fans in mind. It’s a major step forward in making race day smoother from the moment guests arrive.”

The new box office will officially open to the public on Saturday, May 16th, during the 2026 Budweiser Season Opener, featuring the Kwik Trip Late Models, NASCAR Sportsmen, Hornets, Auto Value 6Shooters, Auto Value Mini Vans, and Skyline Fireworks. Gates Open at 12:15 PM, Qualifying at 12:30 PM, with Racing at 2:00 PM!

LaCrosse Fairgrounds Speedway has been the Coulee Region’s home for family‑friendly motorsports, weekly racing, and the iconic Oktoberfest Race Weekend. The Speedway continues to invest in facility improvements to ensure a safe, enjoyable, and memorable experience for fans of all ages.