WEST SALEM, WI – LaCrosse Fairgrounds Speedway is thrilled to announce the return of Kwik Trip as the official sponsor of the Late Model division for the 2025 season, continuing a longstanding partnership that supports local racing. Additionally, Kwik Trip will once again present the highly anticipated Kwik Trip Fireworks Spectacular on Saturday, July 5th, 2025, lighting up the sky in celebration of racing action and community pride.
As a proud supporter of grassroots motorsports, Kwik Trip’s sponsorship of the Late Model division highlights its commitment to local racers and fans who make short-track racing a cornerstone of the Midwest’s racing culture. The Kwik Trip Late Models will feature some of the region’s top talent, delivering door-to-door battles and adrenaline-fueled competition every race night.
“We’re excited to continue our partnership with Kwik Trip and bring race fans another season of thrilling Late Model action,” said Zachary Kohlmeier, Special Services Coordinator of LaCrosse Fairgrounds Speedway. “Their support makes a significant impact on our racing community, helping drivers and teams compete at a high level while keeping our traditions alive.”
In addition to fueling the racing excitement, Kwik Trip will present the Kwik Trip Fireworks Spectacular, a fan-favorite event that combines high-speed competition with a breathtaking fireworks display. This annual celebration will take place on Saturday, July 5th, treating fans to an unforgettable evening of racing and dazzling pyrotechnics.
Fans can catch the Kwik Trip Late Models in action throughout the 2025 season and mark their calendars for the Kwik Trip Fireworks Spectacular, promising a night of racing thrills and explosive entertainment.
For ticket information and event details, visit LaCrosseSpeedway.com or follow LaCrosse Fairgrounds Speedway on social media.
About LaCrosse Fairgrounds Speedway
Located in West Salem, Wisconsin, LaCrosse Fairgrounds Speedway is a premier destination for short-track racing, hosting thrilling weekly and special events throughout the season. Home to some of the most competitive racing in the Midwest, the speedway continues to deliver high-octane entertainment to fans of all ages.
About Kwik Trip
Founded in 1965, Kwik Trip is a Midwest-based convenience store chain known for its commitment to quality, freshness, and customer service. With locations across Wisconsin, Minnesota, Iowa, and beyond, Kwik Trip remains a trusted name for fuel, fresh food, and community support.
