March 19, 2014
By: Dave Noelke

West Salem, WI. – Officials from LaCrosse Fairgrounds Speedway announced today a new title sponsor for its popular Street Drags events.

Premier Powdercoating, Inc., of Ettrick, Wisconsin, has joined forces with the LaCrosse Speedway for the 2014 Friday night Street Drags.

“We are excited to have Premier Powdercoating team up with the Street Drags for the 2014 season. Premier is just that…a match to its name, one of the finest powder coating companies in the tri-state area,” commented Dave Noelke, speedway marketing director.

“We have always catered to the high performance industry,” commented Premier Powdercoating owner Kevin Guenther. “We are excited to team up with the LaCrosse Speedway’s Street Drags. It is a safe and fun place for people to drag race close to home,” concluded Guenther.

In 2014, the traditional popular brackets will return, including Trucks, Cycles, Detroit Iron, Tuners, Family / Mini-Van, Mustangs, Domestic Sedans, Open Class, 4×4 / AWD, as well as high-end performance brackets for many of those classes. Pure O.E.M. (stands for “Original Equipment Manufacturer”) and Turbo-Charged brackets may be added to the fun this season as well. The fan favorite “Burnout Contest” and shine N’ show contest will again accompany all of the action.

Premier Powdercoating specializes in powder coating services, but also provides ceramic coating on many surfaces, and media blasting. The company’s website includes a detailed explanation about the powder coating process. Premier Powdercoating is located at 22787 S. Main Street, Ettrick Wisconsin, just a short 30 minute drive north of the Onalaska area on Hwy 53. Please call 608-525-5005, email or visit for more information.

The LaCrosse Fairgrounds Speedway opens its 8th Street Drags season on Friday night, May 9th, and will run the second Friday of the month through September. Additional events on the 2014 calendar include the Interstate Fairtime Special on July 18th and the 300′ Bracket Nationals on Saturday, October 11th. For more information about the LaCrosse Fairgrounds Speedway’s Street Drags, please visit or contact the office at 608-786-1525.

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