Sportsman of the Year 

1987 – Charlie Simpson
1988 – Bud Holzhausen
1989 – Albert Getzloff
1990 – Clem Droste
1991 – Ray Loughan
1992 – Bill Johnson
1993 – Todd Delagrave
1994 – LaCrosse County Ag. Society
1995 – LaCrosse Tribune
1996 – Barry Wehrs
1997 – Mike Niles
1998 – Bryan Ekern / WKBT Channel 8
1999 – Ray Loughan
2000 – Jacklyn Daniels
2001 – John Scott
2002 – Kieran Clark
2003 – Kevin Nuttleman
2004 – Vernon “OJ” Romskog
2005 – Jeff Brown
2006 – Bill Niles
2007 – Tim Jacobs
2008 – Dan Navrestad
2009 – Gary Gonczy
2010 – Pastor Andy Buhrow
2011 – Rich Volden
2012 – Rick Wilson / KQEG TV 23
2013 – Mary Schill
2014 – United Auto Supply
2015 – Curt Eckelberg
2016 – Henderson Motorsports
2017 – Dan Deicher
2018 – John Gilbertson
2019 – Mike Niles
2020 – Eckelberg Family
2021 – Andy Burhrows and family
2022 – John Huebner
2023 – Don Thunder Turner