Marketing & Sponsors

The LaCrosse Speedway, its fans, and the racers welcome corporate involvement in the sport of stock car racing. Stock car racing is a unique sport. The participants and fans alike support area businesses that support racing, because they understand it is them that help “drive” the sport.

A variety of options are available and feel free to contact the speedway staff at or 608-786-1525 to have a customized marketing proposal catered towards your promotional and budgetary needs.

As you scroll down this page, take note of the many businesses that are involved, from a variety of industries. Contact us today, and become an auto racing supporter this season and can get your company on track to the winner’s circle!

There are Many Options for your Company, Including:

Night at the races – Event title sponsorship promotion
Exclusive Scoreboard Sponsor & Illuminated Sign
Exclusive Flagstand Sponsor
8′ x 20′ TV Billboards
3′ x 10′ Trackside Concrete Wall Signs
Sponsor of a Division / Class
Grandstand / Concourse Signs
Official Souvenir Yearbook Advertisements
Display Space & Literature Distribution

Public Address Announcements
Pre-Race Promotions With Fan Involvement
Electronic & Social Media Sponsors
Street Drags & Oktoberfest Sponsorships
Official Concession Stand Product Supplier
Kids Events
Schedule Sponsor

(All are subject to Availability)

Racing Divisions

LaCrosse Fairgrounds Speedway hosts five weekly racing divisions. To learn more about each class, click here.
To learn more about the sponsors of each division, please click the logos below.


Please Support Businesses that Support Auto Racing! For Advertising and promotional information to get involved at LaCrosse Speedway, go to the bottom of this page


Agriculture & LP Gas
Allied Cooperative –

Golden Sea Graphics –
Powertex Sportswear –

Automobiles – Sales & Service
Pischke Motors
Fechner Motors / Auto Sales – 608-786-3500

Auto Parts
Auto Value Auto Parts –
Cometic Gasket –
NAPA Auto Parts –
Wiseco –
Sea Foam –

Auto & Truck Accessories
Line-X of Western Wisconsin –
Michael’s Truck Equipment –

Banking & Financial
1st Community Credit Union –
Altra Federal Credit Union –
State Bank Financial –
Tri-State Financial –

Budweiser –
Monster Energy Drink –
Pepsi-Cola –

Building Products & Services
Beyer Custom Cabinets –
First Supply of LaCrosse –

Neshonoc Lakeside Campground –

C&C Catering / Club 16 of Sparta- 608-366-1958

Cleaning Services
Property Cleaning Service –
Select Wash Car Wash – 608-526-9666

Communications / Directories / & Media
Dean’s Satellite Service –
LaCrosse Tribune –
Sprint –
Yellowbook –

Construction / Contractors / Building Products
McHugh Excavating & Plumbing –
F&D Enterprises

Western Technical College –

Employment & Staffing Services
Manpower –

Engine Parts
Cometic Gasket –

Road America –
Eagle River World Championship Snowmobile Derby –

Firewood / Fireplaces / Grills
Greg’s Bulk Load Firewood – 608-792-4734

Old Dutch Foods –
Festival Foods –
Linda’s Bakery –
Klements Sausage Co. –
Village Hearth Breads –

Wisconsin Lottery –

Garbage / Refuse Removal / Recycling
Hilltopper Refuse & Recycling –

Gasoline and Convenience Stores
Kwik Trip –

Fantastic Sam’s Hair Salons –

Heating & Air Conditioning
The Key to Comfort –

Mayo Clinic
Tri-State Ambulance –

Landscaping & Lawncare
Lawnkeepers –

AmericInn –
Holiday Inn Express –
Prairie Inn and Suites –
Stoney Creek Inn –

Pest Control
ANTS Complete Pest Control – 608-526-6453 –

Premier Powdercoating –

Printing and Graphics
Supreme Graphics –

Race Tires
Hoosier Racing Tire North –

Liberty Tire Recycling –

McDonalds –
Features Sports Bar & Grill –
Jim Dandy Good Eats & Frozen Treats – 608-786-2266

Ace Hardware of LaCrosse
Blain’s Farm & Fleet –
Theisen’s Sparta –
Valley View Mall –

Real Estate Agents
Laurie Noelke –

Safety Lighting / Warning Systems

Whelen Engineering –

Septic Pumping
Arcade Pumping & Portables –
Holmen Pumping –


Coulee Signs –

Inside Groove Mailer

Join the Speedway's official Newsletter Mailing list! It's FREE! You will receive in the mail each race season: In April, A "season fan-kit" with schedules, an "Inside Groove" newsletter, coupons and more that are exclusive to the mailing list subscribers. Then you will receive the Inside Groove Newsletter monthly June through August that details upcoming events, news bits and savings coupons. The final season mailing will be an Oktoberfest Race Weekend Brochure. Sign up with your name and current mailing address at this link on the right, and be sure to send us updates if your address changes.

Email List

Stay current on happenings, schedules, and more by receiving our free E-Mail Newsletter, the "Pit Pass." During the Race Season you will be emailed a newsletter twice weekly. One previews the upcoming event weekend, and one with a race recap and results following each race event. In addition, you will receive several newsletters during the off-season as news and things of interest become available. Sign up your email to the link on the right, and be sure to send us updates if your address changes.